Ppc Advertising : So You Want To Make Big Profits From Your AdWords PPC Campaigns?
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So You Want To Make Big Profits From Your AdWords PPC Campaigns?
There's no secret to AdWords success. Like anything, joining the big leagues of AdWords profits means you must put in the hours. In this case, it's hours of keyword work. Extensive Keyword Research There are literally thousands of keywords for every industry. By advertising a thousand or more keywords you will greatly increase your chance of getting clicks at a cheaper rate. Consider this: Campaign A: Your AdWords campaign has only 4 keywords. These keywords are the most popular keywords for your industry. The average CPC is $1. These keywords get 6000 searches a day. Your campaign is getting a 2% CTR which means your getting $120 clicks at a total cost of $120. Campaign B: You research and bid on 2000 keywords. The average CPC is .10 These 2000 keywords also receive 6000 search queries a day. Again using a 2% CTR, your campaign is delivering 120 visitors. But instead of paying $120 as in Campaign A, you are only paying $12. Obviously, Campaign B is the better performing campaign. Campaign B is saving $108 a day, $3,600 a month and $43,200 per year. The difference in ROI is staggering. Remember, the difference between the two campaigns was in the keywords. Campaign A had a few popular keywords. Campaign B contained 2000 keywords. The keywords in Campaign B are less popular, translating to a cheap CPC for you. How To Find Keywords For Your PPC Campaigns Now you know the
